Our firm is purpose-built for the complex times we live in. The media business is in uncharted waters. Traditional models are broken. But the basics haven’t changed. Organizations need to know who they are, what they stand for, and what they’re here to do. And they need to communicate their mission in clear and compelling ways. They need to supply an increasingly distracted audience with narratives that are relevant and trustworthy. Articulating those narratives isn’t easy. We find it relies on three critical components:
Finding and defining new possibilities
Technology is moving at such a rapid pace today, it challenges our human ability to adapt. GDP’s strategists and journalists have decades of experience working in complex industries ranging from artificial intelligence to healthcare to cybersecurity. They have a proven track record of identifying, clarifying, and capitalizing on future trends. No subject is too technical, too new, or too disrupted—they find a path forward.
Telling powerful stories
GDP’s team of reporters, documentary producers, and editors collectively have more than 350 years of journalism experience. They use the same tools that wired, The New York Times, Netflix, HBO, and other media entities do to produce compelling stories to help organizations reach and retain their audience.
Designing narrative-driven experiences
Godfrey Dadich has assembled a world-class group of graphic designers, UX specialists, and experienced creatives who deeply understand narrative. From optimizing a user journey within a mobile ticketing flow to establishing presence in virtual spaces, every fastidious design decision serves the story.