Rick’s 40-plus years in media parallels the arc of the industry. He started at a small-town newspaper (the Tarrytown Daily News, whose front page carried a picture of the Tappan Zee Bridge and the slogan, “Gateway to the West”) and worked his way up through larger and larger papers until reaching The New York Times. His first beat was covering the subways, and he especially enjoyed seeing people reading his stories about the subways on the subway (very meta). Shifting to magazines, he worked at Condé Nast Traveler and The New Yorker before leading teams that launched a handful of titles (remember Lucky?). Eventually he started an editorial development group to invent new products and recruited his now partner, Scott Dadich, to spearhead it. Now that the barriers to entry have fallen, and companies are learning how to make and distribute their own content, it’s fitting that Rick has joined Godfrey Dadich to build its New York team and help its clients create the engaging experiences for which the firm is quickly becoming known.