Welcome to Godfrey Dadich.
We could tell you that the idea for this shop originated on the back of a gin-soaked cocktail napkin, at a bar that had no name, at a time when things were tough. But there was no napkin, or tough times—though there were plenty of bars.
Godfrey Dadich was born of a collaboration a few years back—one of us (Scott), the Editor in Chief of WIRED, asked the other (Patrick), the CEO of Godfrey Q, to help redefine the future of the Silicon Valley bible of innovation culture. The project quickly took on a life of its own. It didn’t conform to the typical agency process or result in the traditional advertising deliverables. It didn’t feel like a normal creative cycle at a publication or a brand redesign. Through hundreds of hours of work, we found a new North Star for WIRED, along with a strong friendship, and— unbeknownst to either of us at the time—a roadmap for the firm we would one day open.
We didn’t immediately start a business together. It took a few years for us to realize the significance of what we discovered at WIRED. We kept reflecting on the success of our collaboration and revisiting how much we both enjoyed the process and respected the work. The truth is, helping a business define its “why” (Patrick’s strategy world) and helping a business bring its story to life (Scott’s editorial and design world) shouldn’t be mutually exclusive. Traditional agency and editorial business models keep these two practices separate. What we learned by working together was the extraordinary value of making them inseparable.
So here we are. Taking what we’ve learned over the years from our respective careers and putting it to use in a new kind of shop. The kind of shop that works the way we like to, on the kind of work that we like to do.
Let’s invent something together.
Patrick and Scott